Turn signals into decisions

For e-commerce and product teams operating without visibility during incidents

Learn about problems before your customers report them

More dashboards do not solve a lack of visibility. What matters is whether your team can quickly identify which customers are affected, where the cause lies, and what action makes sense next during an incident.

Book a free fit check Review the scope first ↓

30 minutes · directly with Niels · no sales script

years of infrastructure experience

12x

AWS certified

Golden

CNCF Kubestronaut

Direct

access to the expert doing the work

Does this sound familiar?

Monitoring can be expensive and ineffective at the same time

Many systems collect large volumes of data. Yet during an incident, the signals that connect technical symptoms to the customer experience are often missing.

RISK 01

Alerts create noise

Too many vague notifications are ignored until a real issue gets lost among them.

RISK 02

Troubleshooting takes too long

Logs, metrics, and requests remain separate while several teams search for the same root cause.

RISK 03

Telemetry drives costs

Unrestricted data volumes grow without deliberate control over their value or retention.

After the engagement

Your team can see what customers are experiencing

I start with critical user journeys and appropriate response objectives. Only then do I select and configure the signals needed to support them.

Earlier detection

Business-critical errors become visible through their impact on customers.

Faster diagnosis

Connected signals shorten the path from alert to root cause.

Controlled data costs

Collection and retention follow deliberate value rather than an impulse to gather everything.

What you receive

A defined scope instead of open-ended consulting days

✓Critical user journeys and measurable service objectives
✓Existing logs, metrics, traces, dashboards, and alerts
✓One focused end-to-end observability path
✓Actionable alerts with ownership and context
✓Data volume, retention, and notable cost drivers
✓Documentation and handover to the responsible team

How it works

How your observability path is built

STEP 01

Choose the journey and objectives

Together we pick one critical user journey and set measurable service objectives.

STEP 02

Review what exists

I review existing logs, metrics, traces, dashboards and alerts and decide with you what to keep.

STEP 03

Set up and test

I set up the end-to-end observability path and test the alerts with ownership and context.

STEP 04

Handover

Documentation, handover to your team and a roadmap for further expansion.

This is a fit if ...

✓A specific critical service or user journey can be prioritized
✓Incidents are detected too late or take too long to diagnose
✓A team is available to act on the improved signals

This is not a fit if ...

×You expect complete instrumentation of every system in this initial engagement
×There is no established ownership for incidents

Niels Heidbrink, founder of dthn Technology

You work directly with Niels

The expert in the first call also carries out the assessment

I am Niels Heidbrink. For more than eight years, I have built and operated cloud infrastructure for SaaS companies, software vendors and e-commerce, on AWS, Azure, IONOS and Hetzner. I hold 12 AWS certifications and the CNCF Golden Kubestronaut title.

“Niels works in an extremely structured, efficient, and solution-oriented way. He thinks beyond the immediate task, understands connections quickly, and implements requirements pragmatically and reliably.”
Stefan Jauker, Relution

Frequently asked questions

What you should know before the call

Do we need to replace our existing monitoring?+

Usually not. I first assess what can continue to be used. Changing tools only makes sense if it helps achieve concrete objectives more easily or economically.

What is a focused observability path?+

For one important user journey, we connect the relevant application signals from entry point to outcome. This creates real value quickly instead of turning into a platform project that lasts for years.

Do you work with OpenTelemetry?+

Yes, when it suits the environment. What matters to you is not the name of the standard, but that signals work together, remain portable, and help during incidents.

The next step

Let’s find out whether the Observability Setup solves your problem

In a free 30-minute call, we discuss your situation. If this assessment is not the right next step, I will tell you openly.

Book a free fit check

No preparation required · no obligation

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